India is the largest producer of generic drugs globally. Indian pharmaceutical sector industry supplies over 60% of global demand of various type of drugs. India is a leader in production and in supply of drugs globally.

Generic Drugs

The pharmaceutical sector is growing day by day with tremendous growth and if we talk about India it is growing very well in comparison to other sectors. The motive of the company is to sell the product to satisfy demand of market and customer. Due to the expansion of this pharmaceutical sector lot of different business model comes like Ethical promotion, generic promotion, multilevel marketing promotion and PCD franchise promotion for pharmaceutical products, OTC products, Nutraceutical, Health Supplements, Herbal Products, Unani Products, Cosmetics Promotion, and Herbal Cosmetics Promotion. These all are related to human health and those companies provide product for the well being of human.

Generic Pharmaceutical Sector: The generic pharmaceutical sector is widely accepted in Indian market because of its cost and less investment but it does not mean it required promotion. The generic pharmaceutical sector is required promotion in the market but the scenario and activity is different in comparison to ethical pharmaceutical sector, PCD franchise and other concept of selling products. If we talk about current scenario the generic drugs market is almost same to ethical market. Currently almost 50% share of market is captured by Generic market in India. Even Indian government is also promoting Generic drugs and they are opening stores in India by the name of JAN AUSHDHI KENDRA .

If we talk about generic drugs then normal person thinks what is Generic drug and what is Ethical drug.

so, that there is big question comes ?                                                              

   If we talk about worldwide or international market the generic drug means the salt name or the actual drug present in product but in India the generic means same drug is available at economical price with different brand name and same company. Lot of company in India is working in generic and ethical concept with different brand name.

so what is the the difference between Generic Pharmaceutical and Ethical Pharmaceutical in India in case of quality, composition, ratio, price 

If we go professionally then we can understand the concept of  generic and ethical in India because ethical required promotion, updates and generic drugs not required promotion and updates in comparison to ethical promotional drugs and products.

In this industry, the generic medicines are manufactured by a company and sell directly to retailers through distribution channel with the help of sales representatives. The sales team is very small in generic segment in comparison to ethical promotion. The route of administration and other indication is same for generic drugs in comparison to ethically promoted drugs But the different business module and different strategies is adopted by generic drugs or generic promotion. The generic product is not prescribed by doctors in Indian market. generic product dispensed by doctors and chemist in Indian market. So that they are cost effective and economical but in rare cases the generic product is prescribed by doctor in Indian market and they are directly related to doctors.

1. What is Generic promotion

2. Benefit of Generic promotion

3. How to go for Generic promotion of pharmaceutical products

4. Limitation with Generic promotion

5. what is Generic promotion

In this sector of pharmaceutical the medicines or product are marketed by the company, sales representatives and marketing team, which include Medical representative, Area Business Manger, Regional Manager, Zonal Sales Manager, Deputy General Manager, general manager, Marketing Manger, Sales Officer, Product manager but the area of every person is wide or broad in comparison to ethical promotion. for example in ethical promotion average 1 state is covered by 6 to 10 medical representative but in generic promotion the 1 state is covered by 2 to 4 sales representatives. So in generic segment team size for promotional and sales is small in Indian market.

Benefit of Generic promotion

1. In this method the medical representative is directly in touch with chemists or dispensers. So, medical representative easily solve any query comes related to price of medicines and quality.
2. The company name get strong presentation and value in front of chemists or dispensers by generic promotion of products.
3. If we launch new brand in market under generic promotion is totally depend on the relation of sales person and price of product in comparison to other products available in the Indian market.
4. Generic promotion can change the market parameters because it totally depends on the price and relation of sales representative or medical representative.
5. In generic promotion no scientific information shared related to benefit of product.
6. In generic promotion a medical representative always discuss the benefits, packing and price of products.
7. In ethical promotion USP (unique selling point) means packing is always be on priority.
8. The product is totally depends on the merits like packing and price of the pharmaceutical products of pharmaceutical
9. In generic pharmaceutical promotion of medicine there is zero expiry and zero damage comes  from market.
10. there is incentive totally depend on value figure but in generic depend on promotional activities.

How to go for Generic promotion of pharmaceutical products

1. The generic promotion is directly depend on the volume of sales. the business module is designed by the pharmaceutical companies for the business growth.
2. This generic promotion depends on the dedication of sales, marketing and promotion team.
3. In initial phase for generic promotion of Products Company set some parameters, develop plan for promotion and give strategies to team to introduce product to customer in market .
4. Select the team wisely with the experience of same position.
5. In this team selling skills and convincing power is much important because the sales person is directly sale the product to chemist and dispensing so the price and packaging is much important in this segment.
6. You required a less team size for handling every step of system.
7. Expiry return is zero for company and it is the big benefit for company.

Limitation with Generic promotion

1. It is less expensive type of promotion. so that maximum companies go for this type.
2. The profitability is less in generic segment in comparison to ethical promotion.
3. Sometime lot of attrition rate present in generic promotion of pharmaceutical means in short time of span lot of employees changed or left the company by choice.
4. Promotional material, sampling and activities are very less in generic promotion of drugs.
5. Sometime project not accepted in market due to quality issue and it is the direct loss of company. But it happens rarely.
6. Always work on the new addition of products in portfolio and new packaging of the drugs.
7. Sometime company gives false communication about the benefit of the pharmaceutical products and after that product refused by the market.

In India this system means generic promotion is widely adopted by the Indian pharmaceutical companies and multinational pharmaceutical companies because it is the one oldest system for the promotion of pharmaceutical products in country and it has been found very effective. The company’s main objective is to maximize profit by increasing volume of sales and collection of money from market or customers under the laws of the respected country. The pharmaceutical market is highly competitive, full of scope but it’s success is totally depend on the sales and marketing of pharmaceutical product by assigned teams. Lot of people join this sector of pharmaceutical and grows well and lot of people start his small pharmaceutical marketing companies. These pharma marketing companies sell their products as per the rule of generic and ethical promotion of products.

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