Work And Responsibility Of Marketing Manager

admin Management Team May 16, 2018 | 0

This article covers : Work And Responsibility Of Marketing Manager

Marketing Manager Definition
Work and Job Responsibilities Of Marketing Manager
Salary Structure
Criteria for the Marketing Manager Job
Qualities, skills and competencies for Marketing Manager

First we have to know about sales team in Pharmaceutical Sector.

Sales team Includes:

Medical Representative (Front Line Manager)
Area Sales Manager (ASM)
Regional Sales Manager (RSM)
Zonal Sales Manager (ZSM)
Country Manager (international location) OR Deputy General Manager (DGM)
General Manager (GM)
Vice President (VP)
President

Marketing Manager Definition

The marketing manager is a person who defines and implement marketing strategy and handle the marketing team on a pan india basis for new product launch.

planning

budgeting

training

setting of targets to ensure brand growth and grab the market share. The Marketing Manager will be responsible for ensuring that marketing initiatives are aligned with product portfolio market strategy.

This role of marketing manager requires full oversight of the marketing strategy, training to product management team and execution for the portfolio. marketing manager set marketing priorities and strategic promotional direction for selective brands. marketing manager build cohesive sales & marketing team .To coach & develop Product Managers / Group Product Managers for higher responsibilities. he knows measuring tools which is used for his team and have sense to make team coordination and development.

Track and report on spend against budget for marketing campaigns. This role is supported by a central marketing ops function and additional team members who work on content, thought leadership, measurement, and tactical support.
Experience in Salesforce and Smartsheet (or other CRM, marketing information, and project management, e-tools)

Marketing Manager Responsibilities

observe and trap the competitor prices, campaigns, new product launch.
ensure the good market share of the products under portfolio
provide hands on support through field working with sales and marketing team.
design the unique specific campaigns to take or achieve maximum market share and help to penetrate in the market.
design the product brochures , literature and lbl etc.
travel widely to work in field with sales and marketing team all across india or in the assigned geographical region.
design advertisements for medical magazines, conference, journals.
write the articles for medical magazines, conference, journals.
newsletters for updating field persons . mention success stories and education material in news letters.
Develope successful marketing campaigns and own their implementation and execution
Produce valuable and engaging content for sales and marketing team.
Build strategic relationships and partner with key industry players, agencies and vendors
Be in charge of marketing budget and allocate/invest funds wisely
Measure and report performance of marketing campaigns, gain insight and assess against goals
inventory management for optimal product availability.
provide and arrange product training sessions for sales and marketing team.
always try to find new product and present project report and feasibility.

Salary Structure

The salary of marketing manager is very handsome and even very respectable. salary of marketing manager is approximate 80000 INR per month. but it varies company to company. along with that marketing manager travel in pan india for taking meetings and some time attend the big cme’s and conferences related to pharmaceutical field and strategy development.

Criteria for the Marketing Manager Job

Master degree in marketing or a related field
Bachelor’s degree in marketing, communications, or equivalent work experience
5-8 years marketing experience, product management team.
Demonstrable experience in marketing together with the potential and attitude required to learn and able to convince the team.
successful track record and experience in identifying target customers and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.
Good knowledge, a sense of drugs and effects, market trend and good communication skills.
Up-to-date with the latest trends and best practices in pharmaceutical field.

it is the most senior position on the marketing side, in others it is much less senior. In smaller companies, this is part of a marketing director’s job. In some companies their are lower tier brand managers who report to a senior brand manager.

A typical set of requirement include:
Product line management
Category management
Brand and Category strategies
Sales and Marketing strategies
Budget management
Market Research and Development
Develop and Implement marketing plans

Qualities, skills and competencies for Marketing Manager

Developing strategies and tactics to grab the market opportunity and increase in business of company
He should be always able to provide healthcare solutions.
Deploying successful marketing campaigns and own their implementation to execution
Experimenting with a variety of data which is provided by market research companies and make planning on that and drive.
Strong understanding of the marketing funnel and sales integration
Understanding of, and experience with, pharmaceutical, biotech, or medical technology industries
Strong project management and communication skills with resourceful approach to challenges
Able to work across all levels of the organization, including with senior leadership
Self-motivated with the ability to work independently and take ownership of special projects
Detail-oriented, proven ability to meet deadlines in a fast paced environment
Develop content strategies for select market segments within the life-sciences industry, which includes cross-platform multimedia content, outreach and media strategy
Copy-writing and/or editing of marketing tactics and product collateral
Coordinate design of marketing tactics and product collateralCollect and maintain up-to-date content library for data and analytics portfolio, and ensure that all marketing collateral is appropriately distributed and documented
Define, track and report on project status, key performance indicators, results, and ROI to key project stakeholders
Monitor and analyze competitive presence to inform marketing strategy and messaging
Evaluating & controlling the marketing contribution for the division.
• marketing manager Improve Market Share , Rx & Rxers, Rank, Growth and new brand building so as to grow the therapy area
• Achievement of Sales & profitability targets of the division for making company growth.
• every day try Improve Specialty Coverage and Therapy Focus.
• always work on People Development & Team Building.
Strategic Planning & Execution

This article give some detail about the job, role and responsibilities of marketing manager. we hope this article helps you to grab the job.

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Area Sales Manager BODY SYSTEM country manger Medical Representative PRODUCT MANAGER regional sales manger SENIOR MANAGEMENT zonal sales manger

Work And Responsibility Of Marketing Manager